What is the purpose of a logo?
What business doesn’t want to increase sale, and have a loyal customer base? The purpose of your logo is to:
- create a strong first impression
- grab attention of your customers
- help customers remember your brand
- help you stand out from your competitors
- make your customers loyal to your brand
Why is a logo important to a brand?
What is branding?
Branding is not just about having a logo. Your brand is more than that. Branding is about what the public perceives about your brand. “Products from Brand A are always have high quality – that’s a good branding.”
Logo is a symbol and the face of your brand. It is important to your brand because it communicates the brand’s values and qualities to people.
Imagine
Your logo allows people to associate their experience, perception and reputation about your brand to a symbol that they can easily remember.
Benefits of a logo
Can we really measure the quality of a logo?
A logo needs to be visually appealing, easy to remember or convey a clear brand message. We are all competing for our audiences’ attention. As a brand, part of our goal is to be remembered and recognized. A brand wants to stand out from its competitors. Let’s see how can a well-designed logo help you achieve that goal.
Logos help customers remember your brand
Your logo is like the face of your brand. A logo can make or break your brand. Let’s say you have opened up a new shop and meeting your first customers. Since you provided excellent service your customers felt satisfied. What’s next? — You want your customers to come back the next time. You want customers to remember you.
How do we do that? You use the logo. Logos help customers remember your brand. By adding your logos to your shopping bags, cups and business cards, your customers get exposure to your logo often.
Your customers are not going to stare at your logo all day so you also need your logo to be easily recognizable. This is the first test. Quality Test (1): How memorable is your logo?
The easiest test is to show a total stranger your logo for only 3 seconds and ask him to describe it. If they can quickly describe what they saw, your logo has passed the test. A well-designed logo is easy to understand, and clear to see.
A logo helps you stand out
Every day consumers get crowded with thousands of competing brands on social media. Standing out from the crowd gets you the extra attention that your business needs.
A good logo is unique to your brand and looks special. Beware of logo copiers! They are bad designers who copy logos from other brands and tell you it’s custom-made.
Quality Test (2): How unique is your logo?
Let’s say your brand is a music band. Take a google search of music band logos online and also put them side by side with competitor logos. See how similar or different your logo looks to others in comparison? Does your logo stand out from the crowd?
First impression matter
A logo can tell a lot about your brand. With a well-designed logo, you can decide what message you want to include with your logo. Do you want to appear admired in your industry? Look professional? Luxurious? Modern? Eco friendly? There are endless choices of messages that your consumers can learn about your company. But a poorly designed logo, will appear tacky, cheap and worst of all, copied.
Quality Test (3): How does your logo make other people feel?
The best test for this is to ask your friends and random strangers what they think about your logo. Guide them with questions like, does this look like a luxury logo? Do you think this logo looks professional?
Consider investing in your logo
A powerful logo can give you the needed advantage over competitors to build a strong and successful business. Your logo isn’t just going to be any picture to put on your product. It’s going to symbolize and represent everything about your brand. If your logo is memorable, stands out, and creates a strong first impression, this is added marketing for you. Even in the short term, a good logo is worth it.
Do you know? Just by answering a few key questions from us, we can design an amazing logo that fits your brand. Get your very own logo now.